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Retail: MAPHOME - Location - Site Optimization, including Digital
RETAIL: Costa Mesa Demonstration - Customer Potential -NEW-
Maps:Workforce Concentration for Env. Engineers and RNs-NEW-
Geo-Tech™ Capacity and Local Workforce Demographics


Labor Potential

The best way to learn the labor market potential is to look first at the day-time population data set. Then, based on your industry, needs, and project type, use your findings from that data set to hone your discover by drilling down further into industry specific or occupation focused data sets such as health care, logistics or green.

Also, good for proposal content and getting started are the brief summaries as listed below. See our how to use the data link as well as this pre-recorded webinar which includes looks at the labor potential for targeted Costa Mesa market , which quickly guides using DemograhicsNow and a workforce analysis.

Giving you the edge, these demographics are used across many industries for market analytics; site modeling; media planning; business development; proposal content; site selection; economic development; workforce training and planning; and much more. Showing local occupation and talent concentration they include more in-depth information for core business focus including local health care, hospitality, biotech, retail, green, manufacturing, logistics, financial, and professional –workforce population.

There are usually five Workforce Strategies data sets, listed below, based on your core business and needs, including summaries for a given project. The summaries help hone discovery as you drill down into more detailed data. (Each data set subscription has unlimited use for a year.)

  • 1.) This in-depth day-time population data set summarizes employment counts in 92 broader occupation categories revealing who is patronizing local businessess. Sample It breaks down the workforce population - going deeper so you can see whether it is engineers, law enforcement, scientists, nursing, health care technicians, computer, financial, clerical personnel and more who are supporting the local economic base. For exploring smaller markets, you can see these workforce counts by entering an address (commuting time) for any location in the United States.
  • 2.) Summary: Roll-up of industry employment in 20 broad sectors (2-digit NAICS) Sample
  • 3.) Summary: Roll-up of occupation employment in 10 broad classifications such as service, sales, and production workers. Learn more
  • 4.) Industry specific occupation roll-ups which hone in on the talent and skill base - and are also used for building training, retention, and recruitment strategies - shows 2 things. It lists the top occupations in terms of employment, based on national industry averages, that support the retail industry. And, it includes total employment counts across all local industries to indicate the size of the labor pool that has the skills to meet your business needs.
  • 5.) Industry Employment by 4-level NAICS
  • (Note: Each data set includes the occupation's number and percent of workers as well as the Workforce Occupation Index (WOI) that shows the concentration of each when compared to the U.S. figures.)

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    Geo-Skills™ | Occupation | Industry Occupation | Industry Workforce Profile